Our Mission
Turn fragmented data into a single source of truth. Replace guesswork with intelligence. Help operators grow faster.
Unify Every Data Source
Break down silos between POS, labor, inventory, and financial systems into one intelligent layer.
Benchmark Every Location
Compare performance against similar restaurants and industry standards in real-time.
Act with Confidence
Get AI-powered insights and recommendations to improve revenue, reduce costs, and scale faster.
Our Vision
To redefine how restaurants operate worldwide — with real-time intelligence that replaces guesswork with clarity and transforms data into an operational advantage.
Built by Operators. For Operators.
60+ years of combined experience across restaurants, technology, and data.
Robert Laryea
Founder & CEO
Dubai
- •20+ years leading consulting and global transformation programs
- •Deep F&B operator experience — saw fragmented restaurant data pain first-hand
- •Scaled restaurant concepts from zero to $10M+ annual revenue
- •Founded Sundae to unify data, market context, and AI into one restaurant operating layer
Daanish Siddiqui
Chief Growth Officer
Dubai
- •18+ years turning ideas into $100M+ businesses
- •Expert in product, marketing, and go-to-market execution
- •5x founder with 2 successful exits
- •Specialist in 0→1 category creation and PLG-driven growth
Alissa Parabani
Head of Product
Toronto
- •Former Walmart Canada systems engineer
- •Translates operator needs into measurable product ROI
- •Takes concepts from idea to live product in record time
- •Track record: 3 product lines launched, all profitable within 18 months
Naveed Nadir
Head of Technology
Toronto
- •Built enterprise SaaS platforms handling 10M+ daily transactions
- •Seasoned engineer across automotive and enterprise SaaS
- •Expert in building secure, compliant systems at global scale
- •World-class SaaS infrastructure and reliability leadership
Team Strengths
60+ years combined experience across restaurants, tech & data
Dubai + Toronto global presence
Multiple successful exits and scale-ups
The Sundae Journey
From pain point to platform. From one market to global reach.
Sundae Founded
Created to solve fragmented restaurant data challenges through unified data and AI-powered intelligence.
First POC Clients
Partnered with 35-brand and multi-country restaurant groups to unify data, benchmark performance, and deploy core intelligence modules.
GCC Expansion
Launched across UAE, KSA, and Qatar with enterprise hospitality clients adopting the Sundae Intelligence Stack for group-wide deployment.
Category Leadership
Defined the Restaurant Decision Intelligence category globally — standardizing how operators analyze data, drive performance, and make decisions.
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What We Stand For
Principles that shape every product decision we make
Operators First
Every feature is designed by people who've managed restaurants, not just built software. We solve real problems because we've lived them.
Data Intelligence First
Unified data and AI insights create better operational decisions. We turn fragmented systems into one intelligent layer.
Real-Time Decisions
Instant intelligence should guide every operational move. No more waiting for weekly reports or relying on gut feelings.
Raise the Standard
We're committed to elevating restaurant decision intelligence globally — setting a new benchmark for the industry.
Where We Operate
3 continents. Expanding rapidly into the world's biggest hospitality markets.
Middle East
UAE, KSA, Qatar
North America
USA, Canada
Europe
UK, Germany, France
Asia Pacific
Australia, Singapore