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About Sundae
The Intelligence Layer
Restaurants Never Had
Restaurant data usually lives in a dozen disconnected systems. Sundae pulls that operating picture into one place so teams can make decisions with current numbers, market context, and forward-looking signals.
6
Platform Pillars
30+
Intelligence Modules
12
Data Domains
3
Countries Active
What We've Built
Six connected layers that help operators move from real-time pacing to 90-day forecasts without jumping between systems.
Pulse
Real-Time Operations
Benchmarks
Competitive Intelligence
Watchtower
Market Intelligence
Insights
30+ Analytics Modules
Intelligence
Conversational AI
Foresight
Predictive Intelligence
Why Sundae Exists
Multi-unit restaurant operators run complex, high-volume businesses across dozens of disconnected systems. The result: million-dollar decisions made on gut feel, margin leakage invisible until it's too late, and zero market context for benchmarking performance.
We built Sundae because we lived the problem. Our founder scaled restaurant concepts past $10M in annual revenue and kept running into the same issue: too many systems, too little decision clarity.
1
Unify 12+ Data Sources
POS, labor, inventory, delivery, reservations, purchasing, marketing - one intelligent layer instead of twelve tabs.
2
Benchmark Against the Market
Is your 31% food cost good or bad? Without peer context, you have no idea. Sundae adds competitive and market intelligence to every metric.
3
Decide with Confidence
Real-time intelligence, AI-powered recommendations, and predictive forecasts - so every decision is informed, not guessed.
Team
Dubai + Toronto offices
Scope
12 operational domains
Built by Operators Who Lived the Problem
Our team brings 60+ years across restaurants, technology, and data. We did not study this problem from the sidelines. We ran operations, scaled concepts, and dealt with the same reporting gaps operators face every week.
Robert Laryea
Founder & CEO
Dubai
- •Scaled multi-unit restaurant concepts from zero to $10M+ annual revenue
- •Saw first-hand how fragmented data costs operators millions in margin leakage
- •20+ years leading transformation programs across consulting and F&B
- •Built Sundae to give restaurant groups the operating intelligence he wished they had earlier
Daanish Siddiqui
Chief Growth Officer
Dubai
- •5x founder with 2 successful exits and experience building businesses past $100M
- •Specialist in 0→1 category creation and product-led growth
- •18+ years in product, marketing, and go-to-market execution
- •Leads Sundae's market position across restaurant intelligence and growth
Alissa Parabani
Head of Product
Toronto
- •Former Walmart Canada systems engineer - built at enterprise scale
- •3 product lines launched, all profitable within 18 months
- •Translates operator needs into measurable product ROI
- •Ensures every module solves a real problem operators face on shift
Naveed Nadir
Head of Technology
Toronto
- •Built enterprise SaaS platforms handling 10M+ daily transactions
- •Seasoned engineer across automotive and enterprise SaaS at global scale
- •Expert in secure, compliant systems architecture
- •Owns Sundae's infrastructure reliability and real-time data pipeline
Team Strengths
Scaled restaurant concepts to $10M+ before writing a line of code
Multiple successful exits and $100M+ businesses built from scratch
Dubai + Toronto presence serving enterprise groups across 3 countries
The Sundae Journey
The company grew out of operator pain, then into a platform used across multiple markets.
2025
Sundae Founded
Built from direct operator pain - fragmented data costing multi-unit groups millions in invisible margin loss.
2025
First Deployments
Partnered with multi-brand restaurant groups across UAE and Canada. Real data, real operators, real decisions from day one.
2026
30+ Modules Live
Revenue, labor, inventory, delivery, reservations, purchasing, marketing, and profit intelligence - all unified across 12 operational domains.
2026
GCC & North America
Enterprise hospitality groups adopting Sundae platform-wide across UAE, KSA, Qatar, and North America.
2027+
Global Expansion
Scaling into Europe and Asia Pacific. Enterprise intelligence for multi-country restaurant brands.
2025
Sundae Founded
Built from direct operator pain - fragmented data costing multi-unit groups millions in invisible margin loss.
2025
First Deployments
Partnered with multi-brand restaurant groups across UAE and Canada. Real data, real operators, real decisions from day one.
2026
30+ Modules Live
Revenue, labor, inventory, delivery, reservations, purchasing, marketing, and profit intelligence - all unified across 12 operational domains.
2026
GCC & North America
Enterprise hospitality groups adopting Sundae platform-wide across UAE, KSA, Qatar, and North America.
2027+
Global Expansion
Scaling into Europe and Asia Pacific. Enterprise intelligence for multi-country restaurant brands.
What We Stand For
Principles that shape product decisions and show up in how we build.
Operators First
Every feature exists because an operator needed it. We don't build for demos - we build for shifts.
Built by a team that scaled restaurants to $10M+ before writing a line of code.
Intelligence First
Scattered data is expensive. We turn 12 systems into one intelligent layer that actually drives decisions.
30+ modules across 12 operational domains - from revenue to reservations.
Real-Time Decisions
Weekly reports cost you money. The operators who win are the ones who see problems while they can still fix them.
Pulse refreshes every 5 minutes across every location.
Raise the Standard
We want restaurant teams to expect more from their data stack than another static dashboard.
Active across 3 countries with enterprise groups adopting platform-wide.
Where We Operate
Active in the Middle East and North America. Expanding into major global hospitality markets.
Active
Middle East
UAE, KSA, Qatar
Active
North America
USA, Canada
Target
Europe
UK, Germany, France
Target
Asia Pacific
Australia, Singapore
See What Unified Intelligence Looks Like
30 minutes to review your data together and see where Sundae could be genuinely useful.