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BUILT FOR YOUR ROLE
A decision surface shaped to your role - not a generic dashboard.
Everyone sees the same truth, framed for the calls they actually make.
Built for how you operate
However you're structured - one location or fifty, the finance seat or the floor - the question is the same: what do I do next? Sundae gives your operation its own read on the business.
One source of truth, shaped to the way you actually run.
WHERE THE BUDGET LEAKS
Where the marketing budget leaks
ROI lands a week late. Next month's plan goes in before this month's data does.
ROI arrives after the spend
Attribution lands the week after the campaign. You're already planning the next one.
Net margin missing from the math
You see covers and revenue. You don't see whether the campaign cost more than it earned.
Channel mix decided on instinct
Loyalty, paid social, search, email - last week's mix continues by default, not by analysis.
Local market signal ignored
Competitor pricing, weather, events - none of it shows up in the brand brief.
HOW SUNDAE HELPS
How Sundae works for marketing leads
Live attribution to net margin, channel-by-channel ROI, market-aware planning.
Insights · Marketing Performance
Attribution to net margin, not just covers
Every campaign ties to attributed covers, average check, and the margin those covers actually earned. Spend per acquired dollar of margin - not per click.
Insights · Marketing
Channel mix you can reallocate live
Loyalty, paid, search, email - each with live ROAS, attributed covers, and cost-per-cover. Move budget while the campaign is still running.
Cross-Intelligence
Cross-Intelligence finds the synergy
Loyalty + lunch combo converts at 2.3× search alone. Cross-Intelligence surfaces these pairings so you stack channels, not run them in parallel.
Watchtower
Market signal in the brief
Competitor promos, local events, weather - all in the morning brief so the campaign plan reflects the market, not just the calendar.
WHAT CHANGES
What changes for marketing
Reallocate while it matters, prove margin not just covers.
Reallocate budget in-campaign
Move spend off the underperforming channel before the month closes - not after.
Prove campaigns paid for themselves
Margin-attributed ROI defends marketing spend to finance with the same numbers they live in.
Stack channels that compound
Cross-Intelligence shows which channel combinations multiply each other - not just which work alone.
Brand briefs grounded in market signal
Plans built knowing what competitors and the local market are doing - not just last month's spend.
SEE THE PRODUCT
This is what your team actually sees.
Filter by who's logging in. Every surface deep-links to the relevant product page so you can dig in.
Insights - Marketing Performance
MarketingFinance
The honest return on every marketing dirham - ROAS, cost to acquire a customer, LTV-to-CAC and conversion against total spend - so you can tell which campaigns and channels actually pay for themselves before you renew the budget.
Insights →Insights - Channel Attribution
Marketing
Every paid channel attributed back to the revenue it actually drove - Meta out front of TikTok and the rest - with an efficiency frontier and a budget optimizer that show you exactly where the next dollar should go instead of where it went last month.
Insights →Insights - Customer Intelligence
Marketing
Who's coming back and who you're losing - new against returning guests over a cohort retention curve - broken into segments from regulars to corporate to tourists, each with its own spend, visit frequency and lifetime value, so loyalty becomes a number you can grow on purpose.
Insights →Watchtower - Competitor Intelligence
C-SuiteMarketing
Who's competing for your guests inside a 5km catchment - where you rank on rating and price, a live promo radar catching rivals' deals as they launch, your delivery standing across Deliveroo, Noon and Talabat, and a plain-language read on why guests pick them over you.
Watchtower →Watchtower - Market Trends
C-SuiteMarketing
The dining landscape around you, read like a market map - how your area rates, who's opening and closing nearby, which cuisines are crowded or wide open, and where delivery is heading - so you can spot the shift in demand before your neighbours do.
Watchtower →Spatial - Guest Sentiment Floor
C-SuiteOperations
The same floor plan, now a guest-experience lens - average rating per table, drawn from hundreds of responses, with the seats guests enjoy least surfaced for a fix. Publish one floor plan and Sundae turns it into a revenue, labor and guest lens, table by table.
Insights →Spatial - VIP Seating
OperationsMarketing
Know your VIPs by table - who's seated where on the floor tonight and which seats hold your highest-value guests - so the team can lavish attention exactly where it earns the most loyalty.
Insights →Screenshots represent live in-product surfaces. Click any image to enlarge. Synthetic data shown for illustration. Take the Operations Diagnostic to see what your view would look like.