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Live order, channel, and commission data across DoorDash, UberEats, Talabat, and your direct channels. Margin per platform, not just per brand.
WHERE CLOUD KITCHENS LOSE MARGIN
Commission stacks, channel chaos, no single view of which virtual brand is actually profitable.
20–30% per platform per order. Net margin per channel is invisible — you optimize gross and lose money.
DoorDash, UberEats, Talabat, Deliveroo, JustEat, your own — each with a different lens, none with the truth.
Five brands out of one kitchen — but which one actually contributes? Hidden by shared cost and shared throughput.
Toggle settings on UberEats moved last night. Conversion dropped 18%. You won't see it until next week.
HOW SUNDAE HELPS
Channel-level margin, brand-level contribution, live operational health.
Orders, commissions, packaging, allocated labor and food cost — to net margin at the channel × brand intersection. The truth no platform dashboard shows.
Cost-allocate fairly across virtual brands sharing one kitchen. The brand that looks busy may be subsidizing the one that's profitable.
Conversion rate, basket size, acceptance rate per platform — flagged when they drift. The toggle change shows up the next morning, not next week.
Order volume, prep time, late-orders by hour. The kitchen sees the spike forming — not the post-mortem.
WHAT CHANGES
Real margin per channel, profitable brand mix, fewer platform surprises.
Cut, renegotiate, or rebalance based on net margin — not order volume.
Drop the virtual brand that looks busy but contributes nothing once cost is allocated.
Toggle changes, ranking shifts, fee updates — surfaced the morning after, not next week.
Prep time, throughput, labor productivity per hour — visible while the shift is still running.