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BUILT FOR YOUR ROLE
Everyone sees the same truth, framed for the calls they actually make.
Built for how you operate
However you're structured - one location or fifty, the finance seat or the floor - the question is the same: what do I do next? Sundae gives your operation its own read on the business.
One source of truth, shaped to the way you actually run.
WHERE CLOUD KITCHENS LOSE MARGIN
Commission stacks, channel chaos, no single view of which virtual brand is actually profitable.
20-30% per platform per order. Net margin per channel is invisible - you optimize gross and lose money.
DoorDash, UberEats, Talabat, Deliveroo, JustEat, your own - each with a different lens, none with the truth.
Five brands out of one kitchen - but which one actually contributes? Hidden by shared cost and shared throughput.
Toggle settings on UberEats moved last night. Conversion dropped 18%. You won't see it until next week.
HOW SUNDAE HELPS
Channel-level margin, brand-level contribution, live operational health.
Orders, commissions, packaging, allocated labor and food cost - to net margin at the channel × brand intersection. The truth no platform dashboard shows.
Cost-allocate fairly across virtual brands sharing one kitchen. The brand that looks busy may be subsidizing the one that's profitable.
Conversion rate, basket size, acceptance rate per platform - flagged when they drift. The toggle change shows up the next morning, not next week.
Order volume, prep time, late-orders by hour. The kitchen sees the spike forming - not the post-mortem.
WHAT CHANGES
Real margin per channel, profitable brand mix, fewer platform surprises.
Cut, renegotiate, or rebalance based on net margin - not order volume.
Drop the virtual brand that looks busy but contributes nothing once cost is allocated.
Toggle changes, ranking shifts, fee updates - surfaced the morning after, not next week.
Prep time, throughput, labor productivity per hour - visible while the shift is still running.
SEE THE PRODUCT
Filter by who's logging in. Every surface deep-links to the relevant product page so you can dig in.
Ask your data in plain language and get an answer grounded in tonight's real numbers - AED 96,555 in revenue across 379 orders, your top sellers, and a suggested follow-up when something like Banana Bread suddenly climbs the menu. Threads and collections keep every line of questioning where you left it.
Sundae Intelligence →The live shift, in one glance - actual sales against target for Mallow & Mint Cafe, with the exact hourly pace it takes to close the gap before service ends. The manager knows where the day stands while there's still time to act on it.
Pulse →Every outlet ranked against its own target on one board - Amber Ash & Eatery leading at 231%, the portfolio averaging 147% - so you see in seconds which locations are carrying the week and which one needs your attention next.
Pulse →The shift turned into a short, ranked list of what to do right now - where to push sales with hours still on the clock, and which server to quietly check in with on voids - so coaching is specific and timely instead of a debrief after the day is already lost.
Pulse →Every void, comp, and refund as it happens, with the unusual ones surfaced by server - here a run of comps worth a closer look - and review and approval controls right beside them, so margin that quietly leaks at the till gets caught the same shift, not at month-end.
Pulse →The whole labor story in one place - cost percentage, sales per labor hour, overtime, schedule variance and utilization, each with its own trend - extending all the way into workforce health and a no-show benchmark, so you manage the team by signal rather than gut feel.
Insights →Pull one lever and watch it ripple through the whole model - covers and ticket flow into revenue, then food cost and labor, all the way down to EBITDA - with every driver on a slider, so you can see what a single change is really worth before you make it.
Sundae Intelligence →What changed outside your four walls today, in one morning briefing - weather, local events, competitor moves and market signals pulled together, then turned into a short list of actions and automations, so the world beyond your restaurant becomes something you can plan around.
Watchtower →Who's competing for your guests inside a 5km catchment - where you rank on rating and price, a live promo radar catching rivals' deals as they launch, your delivery standing across Deliveroo, Noon and Talabat, and a plain-language read on why guests pick them over you.
Watchtower →Your published floor plan becomes a revenue lens - sales colour-flowing across every table so the rooms that quietly carry the night stand out at a glance. Roll it up by section, see who's serving the strongest tables, then click any seat for its full 360° fingerprint.
Insights →The same floor plan, now a guest-experience lens - average rating per table, drawn from hundreds of responses, with the seats guests enjoy least surfaced for a fix. Publish one floor plan and Sundae turns it into a revenue, labor and guest lens, table by table.
Insights →Live table occupancy on your own floor plan - what's seated, turning, or free, and how much revenue is open on the floor right now - so the manager can read the room and move on the rush before it arrives, not after.
Insights →Turn rate and dwell time mapped table by table - the fast-flipping seats and the slow-sitting ones laid out right on the plan - so you can find the tables quietly costing you covers every service and reset them.
Insights →Balance the floor across your team - see how evenly sections are covered, with specific moves suggested so no server is buried while another idles, and every guest gets the same pace of service.
Insights →Forward demand projected onto the floor - covers and revenue expected over the next seven days, broken out by daypart - so you staff and prep to the curve that's coming instead of reacting to the one that just hit.
Insights →Model a floor change before you commit to it - add seats or reshape a section and see the revenue impact projected over the next 30 days, rendered right on the plan, so the trade-off is visible before anything moves.
Insights →Revenue assurance mapped to the floor - the tables and servers whose void and refund patterns sit far outside the norm, surfaced spatially, so the loss patterns that hide in a spreadsheet become impossible to miss here.
Insights →Know your VIPs by table - who's seated where on the floor tonight and which seats hold your highest-value guests - so the team can lavish attention exactly where it earns the most loyalty.
Insights →Clock-in you can trust - staff punch in at the outlet with a passkey via fingerprint or Face ID, inside a geofence and with optional photo proof, so buddy-punching and off-site punches simply can't happen, while roster, anomalies and timesheets sit one tab away for the manager.
Sundae Crew →Screenshots represent live in-product surfaces. Click any image to enlarge. Synthetic data shown for illustration. Take the Operations Diagnostic to see what your view would look like.