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BUILT FOR YOUR ROLE
Everyone sees the same truth, framed for the calls they actually make.
Built for how you operate
However you're structured - one location or fifty, the finance seat or the floor - the question is the same: what do I do next? Sundae gives your operation its own read on the business.
One source of truth, shaped to the way you actually run.
WHAT EATS THE BACKLOG
Every new dashboard request becomes a six-week integration project.
Every report request becomes a custom ETL. Your team is glueing pipes, not building product.
POS vendors model orders differently. Labor systems model shifts differently. You translate forever.
Metric definitions live in PMs' heads. "Net revenue" means three different things in three reports.
Every "can we get this live?" question turns into a six-week build.
HOW SUNDAE HELPS
One platform, twelve domains, zero plumbing.
Unified schema across POS, labor, inventory, delivery, reservations, accounting. Every metric defined once, used everywhere.
REST endpoints for every entity. Webhook events on order, shift, void, comp. RBAC and audit trails built in.
Pulse runs on a 5-minute refresh on Core Pro. No batch ETL, no nightly job, no "why is the dashboard 6 hours behind".
Sundae Intelligence answers cite the source row, the metric definition, and the query. Auditable AI, not a black box.
WHAT CHANGES
Shorter backlog, cleaner governance, AI you can defend.
Sundae owns POS/labor/inventory/delivery connectors. Your team builds product, not pipes.
Net revenue, food cost %, labor productivity - defined once, governed centrally, used by every team.
Every number → source row → query → metric definition. Finance, audit, and AI can all defend it.
Citations, confidence bands, query inspection. Ship AI features your CISO will sign off on.
SEE THE PRODUCT
Filter by who's logging in. Every surface deep-links to the relevant product page so you can dig in.
One health score across every module - revenue, labor, inventory - surfaces the single thing that needs you today, here a food-cost variance running well above where it should be, so nothing important hides in a report until it's too late.
Insights →Tomorrow read before it happens - weather, expected lunch and dinner traffic, and nearby competitor activity all fold into one clear recommendation, like staffing an extra front-of-house hand for the lunch window, so you plan the day instead of reacting to it.
Sundae Core →Ask your data in plain language and get an answer grounded in tonight's real numbers - AED 96,555 in revenue across 379 orders, your top sellers, and a suggested follow-up when something like Banana Bread suddenly climbs the menu. Threads and collections keep every line of questioning where you left it.
Sundae Intelligence →The live shift, in one glance - actual sales against target for Mallow & Mint Cafe, with the exact hourly pace it takes to close the gap before service ends. The manager knows where the day stands while there's still time to act on it.
Pulse →Every outlet ranked against its own target on one board - Amber Ash & Eatery leading at 231%, the portfolio averaging 147% - so you see in seconds which locations are carrying the week and which one needs your attention next.
Pulse →The shift turned into a short, ranked list of what to do right now - where to push sales with hours still on the clock, and which server to quietly check in with on voids - so coaching is specific and timely instead of a debrief after the day is already lost.
Pulse →Every void, comp, and refund as it happens, with the unusual ones surfaced by server - here a run of comps worth a closer look - and review and approval controls right beside them, so margin that quietly leaks at the till gets caught the same shift, not at month-end.
Pulse →Your revenue picture on one screen - net revenue, average check, RevPASH and covers, scored into a single health number - then drill straight into sales, menu mix, daypart, servers, or channels to see exactly where the growth is coming from.
Insights →The whole labor story in one place - cost percentage, sales per labor hour, overtime, schedule variance and utilization, each with its own trend - extending all the way into workforce health and a no-show benchmark, so you manage the team by signal rather than gut feel.
Insights →A full P&L read at a glance - prime cost, net margin and break-even ratio - with a cost waterfall that walks revenue down through every cost line to net profit, so you can see precisely where each dirham goes and which lever moves the bottom line.
Insights →The honest return on every marketing dirham - ROAS, cost to acquire a customer, LTV-to-CAC and conversion against total spend - so you can tell which campaigns and channels actually pay for themselves before you renew the budget.
Insights →Every paid channel attributed back to the revenue it actually drove - Meta out front of TikTok and the rest - with an efficiency frontier and a budget optimizer that show you exactly where the next dollar should go instead of where it went last month.
Insights →Who's coming back and who you're losing - new against returning guests over a cohort retention curve - broken into segments from regulars to corporate to tourists, each with its own spend, visit frequency and lifetime value, so loyalty becomes a number you can grow on purpose.
Insights →Model the decision before you commit to it. Start from a ready-made scenario - a 5% price move, a 10% labor cut, a supplier increase, a peak-season surge - and save your own, so the big calls get pressure-tested on paper first.
Foresight →A full restaurant P&L you can flex over a 30-day horizon - projected revenue, operating profit and margin, split across dine-in and delivery - with price elasticity built in and your real connected data setting the starting point, so the model reflects your restaurant, not a generic template.
Foresight →Pull one lever and watch it ripple through the whole model - covers and ticket flow into revenue, then food cost and labor, all the way down to EBITDA - with every driver on a slider, so you can see what a single change is really worth before you make it.
Sundae Intelligence →What changed outside your four walls today, in one morning briefing - weather, local events, competitor moves and market signals pulled together, then turned into a short list of actions and automations, so the world beyond your restaurant becomes something you can plan around.
Watchtower →Who's competing for your guests inside a 5km catchment - where you rank on rating and price, a live promo radar catching rivals' deals as they launch, your delivery standing across Deliveroo, Noon and Talabat, and a plain-language read on why guests pick them over you.
Watchtower →The dining landscape around you, read like a market map - how your area rates, who's opening and closing nearby, which cuisines are crowded or wide open, and where delivery is heading - so you can spot the shift in demand before your neighbours do.
Watchtower →Your RevPASH plotted against an anonymized peer set, week by week - your line riding the market median inside a shaded percentile band - so you finally know whether a soft week is you or the whole market, and can click any week to dig into why. The network-effect data moat, made visible.
Benchmark →Every metric ranked against the anonymized market - you versus the median, as percentile bars and index badges - so average check, RevPASH and transactions each tell you where you genuinely lead and where the biggest upside is, called out and ready to drill into.
Benchmark →Your published floor plan becomes a revenue lens - sales colour-flowing across every table so the rooms that quietly carry the night stand out at a glance. Roll it up by section, see who's serving the strongest tables, then click any seat for its full 360° fingerprint.
Insights →The same floor plan, now a guest-experience lens - average rating per table, drawn from hundreds of responses, with the seats guests enjoy least surfaced for a fix. Publish one floor plan and Sundae turns it into a revenue, labor and guest lens, table by table.
Insights →Live table occupancy on your own floor plan - what's seated, turning, or free, and how much revenue is open on the floor right now - so the manager can read the room and move on the rush before it arrives, not after.
Insights →Turn rate and dwell time mapped table by table - the fast-flipping seats and the slow-sitting ones laid out right on the plan - so you can find the tables quietly costing you covers every service and reset them.
Insights →Balance the floor across your team - see how evenly sections are covered, with specific moves suggested so no server is buried while another idles, and every guest gets the same pace of service.
Insights →Forward demand projected onto the floor - covers and revenue expected over the next seven days, broken out by daypart - so you staff and prep to the curve that's coming instead of reacting to the one that just hit.
Insights →Model a floor change before you commit to it - add seats or reshape a section and see the revenue impact projected over the next 30 days, rendered right on the plan, so the trade-off is visible before anything moves.
Insights →Per-seat economics laid over the floor plan - the contribution each seat actually earns - so you can see which ones pay their way and which to rethink before you spend on the next refit.
Insights →Revenue assurance mapped to the floor - the tables and servers whose void and refund patterns sit far outside the norm, surfaced spatially, so the loss patterns that hide in a spreadsheet become impossible to miss here.
Insights →Know your VIPs by table - who's seated where on the floor tonight and which seats hold your highest-value guests - so the team can lavish attention exactly where it earns the most loyalty.
Insights →One composite health score per outlet across your whole estate - Abu Dhabi, Dubai, Cairo, Riyadh on a single risk matrix - so you can see at a glance which units are thriving and which need a visit, then scope the view to any brand or region in a click.
Insights →Underwrite a new outlet before you sign the lease - project its break-even, NPV and first-year P&L, then move sliders for capex, rent, food and labor cost, overhead and ramp until the deal works. The site that pencils out and the one that doesn't, settled on screen instead of after the build.
Insights →Your entire reporting structure mapped into one living org tree - dozens of nodes from group down to outlet, rendered as photo cards with every reporting line drawn in - so who answers to whom across brands and regions is finally one clear picture, not a stack of spreadsheets.
Sundae Crew →Run payroll across dozens of countries from one control center - the UAE, Saudi, Qatar and the rest each showing green on rules, statutory exports and setup - with a readiness gate and a full approval and audit trail, so every run is right and provable before it leaves the building.
Sundae Crew →Your whole team in one searchable record - every employee with their role, department, outlet and manager - filterable by location or function, so the people side of a multi-outlet operation lives in one place instead of scattered across folders and group chats.
Sundae Crew →Leave as a managed liability, not a guess - total days owed across the team, every employee's annual, sick and unpaid balance, and accruals and public holidays that run automatically per country, so what you owe staff is always current and audit-ready.
Sundae Crew →Manage health benefits without becoming a broker - each member's plan, the employee and employer split, renewals coming due and your monthly cost, all through a provider-neutral adapter, so enrollments and deductions stay in sync with payroll instead of living in the insurer's portal.
Sundae Crew →Clock-in you can trust - staff punch in at the outlet with a passkey via fingerprint or Face ID, inside a geofence and with optional photo proof, so buddy-punching and off-site punches simply can't happen, while roster, anomalies and timesheets sit one tab away for the manager.
Sundae Crew →Screenshots represent live in-product surfaces. Click any image to enlarge. Synthetic data shown for illustration. Take the Operations Diagnostic to see what your view would look like.