See Outside Your Four Walls.
Act Before the Market Moves.
Real-time visibility into competitor activity, local events, and market shifts. Stop operating in a vacuum. Know what's happening around you before it impacts your business.
Works with both Report and Core tiers. Three intelligence types: Competitive, Event, and Market.
What is Watchtower?
Watchtower is your external intelligence layer — giving you visibility into everything that happens outside your four walls that could impact your business. While Report and Core tell you what's happening inside your operation, Watchtower tells you what's happening in your competitive landscape, local environment, and broader market.
External Intelligence
Most platforms only show you YOUR data. Watchtower shows you THE MARKET.
Proactive Not Reactive
Get alerts when competitors move. Predict demand shifts. See trends before they hit.
Automated Collection
Track up to 10 competitors per location. Monitor events automatically. No manual work.
THREE INTELLIGENCE TYPES
External Intelligence, Automated
Choose one, two, or all three intelligence types for complete external visibility
Track Competitors Before They Impact You
Monitor competitor pricing, promotions, menu changes, and market positioning in real-time.
Predict Demand from External Factors
Anticipate demand shifts from weather, holidays, local events, and seasonal patterns.
Strategic Insights for Long-Term Planning
Understand macro trends, category shifts, economic indicators, and market dynamics.
How Watchtower Works
Automated monitoring that scales with your operation
Select Competitors
Choose up to 10 competitors per location that matter most to your business
Automated Collection
Daily monitoring with AI-powered change detection across all competitors
Instant Alerts
Get notified when competitors move or events impact demand
Scales Linearly with Your Operation
Locations
50
Competitors Tracked
Locations
200
Competitors Tracked
Locations
500
Competitors Tracked
Each location tracks 10 competitors. Data collection workload scales linearly.
Works with Report and Core Tiers
Enhance your internal intelligence with external market context
Report + Watchtower
Historical Internal + External Context
- • Compare your historical performance to competitor movements
- • Understand past performance in market context
- • Build business case with competitive data
Core + Watchtower
Real-Time Internal + External Intelligence
- • Real-time competitive alerts feed into operational decisions
- • Event predictions integrate with demand forecasting
- • Proactive recommendations factor in market context
Combined Intelligence Example:
YOUR DATA (Core):
Sales down 8% vs forecast today
MARKET CONTEXT (Watchtower):
Competitor launched 25% off promotion this morning
RECOMMENDATION:
Launch targeted 15% counter-promotion for next 48 hours
Frequently Asked Questions
How many competitors can I track?
Up to 10 competitors per location. Choose the competitors that matter most to your business. Each location can have its own competitor set.
Can I track different competitors at different locations?
Yes! Each location has its own competitor set. Location A might track different restaurants than Location B based on local competition.
How often is competitor data updated?
Daily automated monitoring with AI-powered change detection. Critical changes (like major pricing updates or new promotions) trigger immediate alerts.
Does Watchtower work with Report tier?
Yes! Watchtower works with both Report and Core tiers. With Report, you get historical context. With Core, you get real-time competitive intelligence.
Can I use just one intelligence type?
Yes! Choose Competitive, Event, or Market Intelligence — or combine all three for complete external intelligence.
How far in advance does Event Intelligence predict?
7-30 days depending on event type. Weather: 7-14 days. Holidays/Events: 30+ days for planning.