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Watchtower - External Intelligence Engine
10+ Competitors Tracked Daily. Zero Manual Research.
Competitor pricing changes tracked daily. A concert this weekend. Ramadan starts next week. Watchtower synthesizes external signals with your internal data into a daily intelligence briefing - what's happening, why it matters, and what to do about it. Signals automatically cascade into Foresight assumptions.
Available on Core tiers. Choose individual intelligence types or the full Watchtower bundle.
What is Watchtower?
Your external intelligence layer - visibility into everything outside your four walls that impacts your business. While Pulse tells you what's happening inside your operation, Watchtower covers the competitive landscape, local environment, and broader market.
External Intelligence
Most platforms only show you YOUR data. Watchtower shows you THE MARKET.
Proactive, Not Reactive
Get alerts when competitors move. Predict demand shifts. See trends before they hit.
Synthesized Briefings
Daily intelligence briefings that combine internal performance with external signals.
MARKET INTELLIGENCE
The market moves first. You move sooner.
Competitors, weather, and events - tracked before they hit your numbers.
Why we watch the market
A competitor moved a price, a menu, an ad budget this weekend. You should know before it shows up in your covers - not three weeks late, and not by hand.
Watchtower reads the outside market so your team can run the inside one.
INTERNAL + EXTERNAL
The Only Platform That Sees Both Sides
Internal platforms show you what happened. Market tools show you what's out there. Sundae is the only decision intelligence platform that synthesizes both - combining your POS, labor, and ops data with live competitor tracking, local event intelligence, weather forecasts, and market trend data - into a single briefing that tells you what it all means for today's shift.
LIVESignals: 14 active
Competitor Changes
7
Weather Impact
-12%
▼ Rain forecast Fri
Local Events
3
▲ High-impact weekend
⚠Competitor "Noma 2.0" dropped lunch prices 15% - 0.3 mi away. Your footfall may shift.
Signal
Impact
Action
Friday rain forecast
−$2,400 est.
Push delivery promo
Marathon Sunday
+$5,100 est.
Staff +3 for brunch
New competitor menu
Medium risk
Monitor 7 days
💡Weekend forecast: +18% foot traffic from marathon. Pre-order prep ingredients by Thursday EOD.
FOUR INTELLIGENCE TYPES
External Intelligence, Automated
Choose one, two, or all four intelligence types for complete external visibility
Command Center & Daily Briefing
Your Morning Intelligence Briefing
Every morning, Watchtower synthesizes everything - yesterday's revenue and pace from Pulse, today's weather forecast, upcoming events near your restaurant, recent competitor activity, and market signals - into a single, prioritized briefing. Not a dashboard you have to check. Intelligence that comes to you.
Key capabilities:
- ✓Daily briefing combining internal + external data
- ✓Prioritized recommendations ranked by revenue impact
- ✓Delivered via email, Telegram, Slack, or in-app
- ✓Signal feed with dismiss and acknowledge actions
- ✓Weekly competitive intelligence digest
Competitive Intelligence
Know What Your Competitors Are Doing
Track named competitors - not anonymous averages. Watchtower monitors their Google ratings, reviews, opening hours, and public presence daily. Sentiment analysis extracts what customers love and hate about each competitor. Get alerted when a competitor's rating drops or a new restaurant opens nearby.
Key capabilities:
- ✓Track up to 10+ named competitors per outlet
- ✓Auto-discover competitors by location, cuisine, and price range
- ✓Competitor menu price tracking - continuous monitoring of pricing changes with magnitude and timing
- ✓Daily rating and review monitoring
- ✓Review sentiment analysis by theme
- ✓Competitor activity alerts (rating changes, closures, review spikes, price changes)
- ✓12-week competitive trend tracking
Events & Calendar Intelligence
Local Events That Move Your Numbers
A concert this weekend means 40% more foot traffic during dinner. Ramadan means a fundamental shift in your daypart mix for 30 days. Watchtower discovers events near your restaurant and generates impact assessments: expected demand shift, staffing recommendations, and prep guidance tailored to your outlet.
Key capabilities:
- ✓Local event discovery within configurable radius
- ✓Public holidays and religious observance calendar
- ✓Ramadan-specific intelligence (Iftar rush, Suhoor service, daytime adjustment)
- ✓Impact assessments with staffing and prep recommendations
- ✓Integration with Pulse targets for event-aware pacing
Market & Trends
Your Market at a Glance
How many restaurants operate within 5km of you? What's the average rating? Who opened last month, who closed? Watchtower builds a living picture of your local restaurant landscape and surfaces signals when something significant changes.
Key capabilities:
- ✓District-level restaurant landscape mapping
- ✓New opening and closure detection
- ✓Average rating and pricing trends by cuisine segment
- ✓Macro economic signals (inflation, consumer confidence)
- ✓Market intelligence signals surfaced proactively
- ✓Cross-intelligence cascade - Watchtower signals feed into Foresight assumptions with confidence scoring
- ✓VAT, hotel, and franchise-specific financial visuals
Watchtower Pricing
Available on Core tiers. Choose individual components or save ~18% with the full bundle.
Competitive Intelligence
$549
/month +$69/loc
Events & Calendar
$249
/month +$39/loc
Market Trends
$299
/month +$29/loc
Full Bundle
$899
/month +$109/loc
Save ~18% vs. individual
Frequently Asked Questions
How many competitors can I track?
Up to 10+ competitors per location. Choose the competitors that matter most. Each location can have its own competitor set.
Can I track different competitors at different locations?
Yes. Each location has its own competitor set. Location A might track different restaurants than Location B based on local competition.
How often is competitor data updated?
Daily automated monitoring with change detection. Critical changes (like major rating shifts or new competitors) trigger immediate alerts.
Does Watchtower require Core tier?
Yes. Watchtower is available on Core Lite, Core Pro, and Enterprise tiers. It requires the real-time data infrastructure that Core provides to synthesize internal performance with external signals.
Can I use just one intelligence type?
Yes. Choose Competitive Intelligence, Events & Calendar Signals, or Market Trends individually - or get the full Watchtower bundle for ~18% savings.
How does the daily briefing work?
Every morning, Watchtower synthesizes your previous day's Pulse data with today's external signals into a prioritized briefing delivered to email, Slack, or Telegram.
On mobile
Your whole operation, in your pocket
Sundae is a mobile app, not a shrunk-down dashboard. See the answer in a glance, open the chart for detail, and act — from the floor or on the go, in seconds.
3:00
SEE WATCHTOWER IN ACTION
Every Watchtower surface, in detail.
Real competitive-intelligence surfaces from the live product.
Watchtower - Command Center
C-SuiteOperations
What changed outside your four walls today, in one morning briefing - weather, local events, competitor moves and market signals pulled together, then turned into a short list of actions and automations, so the world beyond your restaurant becomes something you can plan around.
Watchtower →Watchtower - Competitor Intelligence
C-SuiteMarketing
Who's competing for your guests inside a 5km catchment - where you rank on rating and price, a live promo radar catching rivals' deals as they launch, your delivery standing across Deliveroo, Noon and Talabat, and a plain-language read on why guests pick them over you.
Watchtower →Watchtower - Market Trends
C-SuiteMarketing
The dining landscape around you, read like a market map - how your area rates, who's opening and closing nearby, which cuisines are crowded or wide open, and where delivery is heading - so you can spot the shift in demand before your neighbours do.
Watchtower →Screenshots represent live in-product surfaces. Click any image to enlarge. Synthetic data shown for illustration. Take the Operations Diagnostic to see what your view would look like.
Add External Intelligence to Your Platform
See your business in full market context. Never be caught off guard again.
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