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Competitor pricing changes tracked daily. A concert this weekend. Ramadan starts next week. Watchtower synthesizes external signals with your internal data into a daily intelligence briefing - what's happening, why it matters, and what to do about it. Signals automatically cascade into Foresight assumptions.
Available on Core tiers. Choose individual intelligence types or the full Watchtower bundle.
Your external intelligence layer - visibility into everything outside your four walls that impacts your business. While Pulse tells you what's happening inside your operation, Watchtower covers the competitive landscape, local environment, and broader market.
Most platforms only show you YOUR data. Watchtower shows you THE MARKET.
Get alerts when competitors move. Predict demand shifts. See trends before they hit.
Daily intelligence briefings that combine internal performance with external signals.
INTERNAL + EXTERNAL
Internal platforms show you what happened. Market tools show you what's out there. Sundae is the only decision intelligence platform that synthesizes both - combining your POS, labor, and ops data with live competitor tracking, local event intelligence, weather forecasts, and market trend data - into a single briefing that tells you what it all means for today's shift.
FOUR INTELLIGENCE TYPES
Choose one, two, or all four intelligence types for complete external visibility
Every morning, Watchtower synthesizes everything - yesterday's revenue and pace from Pulse, today's weather forecast, upcoming events near your restaurant, recent competitor activity, and market signals - into a single, prioritized briefing. Not a dashboard you have to check. Intelligence that comes to you.
Track named competitors - not anonymous averages. Watchtower monitors their Google ratings, reviews, opening hours, and public presence daily. Sentiment analysis extracts what customers love and hate about each competitor. Get alerted when a competitor's rating drops or a new restaurant opens nearby.
A concert this weekend means 40% more foot traffic during dinner. Ramadan means a fundamental shift in your daypart mix for 30 days. Watchtower discovers events near your restaurant and generates impact assessments: expected demand shift, staffing recommendations, and prep guidance tailored to your outlet.
How many restaurants operate within 5km of you? What's the average rating? Who opened last month, who closed? Watchtower builds a living picture of your local restaurant landscape and surfaces signals when something significant changes.
Available on Core tiers. Choose individual components or save ~18% with the full bundle.
$549
/month +$69/loc
$249
/month +$39/loc
$299
/month +$29/loc
$899
/month +$109/loc
Save ~18% vs. individual
Up to 10+ competitors per location. Choose the competitors that matter most. Each location can have its own competitor set.
Yes. Each location has its own competitor set. Location A might track different restaurants than Location B based on local competition.
Daily automated monitoring with change detection. Critical changes (like major rating shifts or new competitors) trigger immediate alerts.
Yes. Watchtower is available on Core Lite, Core Pro, and Enterprise tiers. It requires the real-time data infrastructure that Core provides to synthesize internal performance with external signals.
Yes. Choose Competitive Intelligence, Events & Calendar Signals, or Market Trends individually - or get the full Watchtower bundle for ~18% savings.
Every morning, Watchtower synthesizes your previous day's Pulse data with today's external signals into a prioritized briefing delivered to email, Slack, or Telegram.
See your business in full market context. Never be caught off guard again.
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Custom Watchtower configuration