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ONDE AS COZINHAS CLOUD PERDEM MARGEM
Onde as cozinhas cloud perdem margem
Acúmulo de comissões, caos de canais, sem uma visão única de qual marca virtual é realmente lucrativa.
A comissão consome a margem
20–30% por plataforma por pedido. A margem líquida por canal é invisível — você otimiza o bruto e perde dinheiro.
Seis plataformas, seis painéis
DoorDash, UberEats, Talabat, Deliveroo, JustEat, o seu próprio — cada um com uma lente diferente, nenhum com a verdade.
Desempenho da marca virtual opaco
Cinco marcas de uma cozinha — mas qual realmente contribui? Oculto por custos compartilhados e throughput compartilhado.
Sem visão da saúde a nível de plataforma
As configurações do UberEats mudaram na noite passada. A conversão caiu 18%. Você não verá isso até a próxima semana.
COMO O SUNDAE AJUDA
Como a Sundae funciona para cozinhas cloud
Margem a nível de canal, contribuição a nível de marca, saúde operacional em tempo real.
Insights · Delivery + Profit
Margem líquida por plataforma, por marca
Pedidos, comissões, embalagem, mão de obra alocada e custo de alimentos — para a margem líquida na interseção canal × marca. A verdade que nenhum painel de plataforma mostra.
Insights · Item Profitability
Contribuição da marca virtual
Alocar custos de forma justa entre marcas virtuais que compartilham uma cozinha. A marca que parece movimentada pode estar subsidiando a que é lucrativa.
Watchtower · Platforms
Monitoramento da saúde da plataforma
Taxa de conversão, tamanho do carrinho, taxa de aceitação por plataforma — sinalizado quando eles se desviam. A mudança de alternância aparece na manhã seguinte, não na próxima semana.
Pulse
Ritmo operacional ao vivo
Volume de pedidos, tempo de preparo, pedidos atrasados por hora. A cozinha vê o pico se formando — não o pós-morte.
O QUE MUDA
O que muda para o operador
Margem real por canal, mix de marcas lucrativas, menos surpresas na plataforma.
Pare de subsidiar canais não lucrativos
Corte, renegocie ou reequilibre com base na margem líquida — não no volume de pedidos.
Elimine marcas que não sustentam sua cozinha
Descontinue a marca virtual que parece movimentada, mas não contribui nada após a alocação de custos.
Detecte mudanças na plataforma em 24 horas
Ative mudanças, alterações de classificação, atualizações de taxas — visíveis na manhã seguinte, não na próxima semana.
Administre uma cozinha mais enxuta
Tempo de preparo, rendimento, produtividade da mão de obra por hora — visível enquanto o turno ainda está em andamento.
SEE THE PRODUCT
This is what your team actually sees.
Filter by who's logging in. Every surface deep-links to the relevant product page so you can dig in.
Sundae Intelligence
OperationsFinance
AED 96,555 today's revenue, 379 orders, "New York Strip (40 sold)." Threads sidebar with Collections (Delivery, Menu, Revenue, Labor). Suggested: "Banana Bread surged into top sellers yesterday — what's driving this?"
Sundae Intelligence →Pulse — Live Wallboard
OperationsMulti-location
Mallow & Mint Cafe — Actual AED 10,300 vs Target AED 28,000. "Need AED 9,133.21/hr to hit target." Gap to expected AED -14,060. 37% progress with outlet selector + Behind status indicator.
Pulse →Pulse — Portfolio Leaderboard
OperationsMulti-location
4 outlets ranked: Amber Ash & Eatery 🥇 AED 46,200 (231% vs target), Palmstone Grillhouse 🥈, Amber Glow US 🥉, Mallow & Mint Cafe (At Risk · 69% vs target). Avg vs Target 147% across the portfolio.
Pulse →Pulse — AI Coach
Operations
Shift Coach for Mallow & Mint Cafe. Today's Priorities (3): "Sales Coaching · Team — Shift is behind pace, 1.9h remaining to close the gap." "Leakage Coaching · James W. has a higher-than-average void count."
Pulse →Pulse — Leakage Detection
FinanceOperations
Voids 5 (AED 500), Comps 4 (AED 500), Refunds 1 (AED 85). Active alerts: "Elevated comp rate — Maria C. issued 4 comps in 3 hours, 2 flagged as policy violations. Immediate manager review required." + Review/Approval action buttons.
Pulse →Insights — Labor Intelligence
FinanceOperations
Module Health Score 100. LABOR COST % 25.3% (On Track), SPLH AED 713.14 (+2.5%), OVERTIME 2.0%, SCHED VARIANCE 2.7%, REV/LABOR AED 26.06, UTILIZATION 100%. Sparklines under each KPI + 9 sub-tabs including Workforce Health and No-Show Benchmark.
Insights →Intelligence — Scenario Simulator
FinanceOperations
Baseline vs Scenario cascade: 1,200 Covers @ $65 → Revenue $78,000 → Food Cost $23,400 (30%) → Labor cost $7,560 (9.7%) → EBITDA $25,040 (32.1% margin). Sliders for each driver + sensitivity analysis below.
Sundae Intelligence →Watchtower — Command Center
C-SuiteOperations
What changed outside your four walls today. A Morning Briefing with live weather (18°C, 56% humidity) over the day's signal strip — Events Today 11, Yesterday Revenue AED 15,295 (+5.3% vs target), MTD Goal 105.3% (on track). Tabs for Position, Actions (12), Signals (28) and Automations (4), auto-refreshing across competitors, events and market signals.
Watchtower →Watchtower — Competitor Intelligence
C-SuiteMarketing
Who's competing for your guests within a 5km catchment — 8 competitors tracked, Your Rank #6 of 8, Avg Competitor Rating 4.7. Price Position vs Market (above / at / below), a live Promo Radar surfacing rivals' deals (deepest cut −50%), Delivery Rank across Deliveroo / Noon / Talabat, and a Win/Loss narrative of why guests choose them.
Watchtower →Spatial — Table Performance Floor
C-SuiteOperations
Your published floor plan becomes a revenue lens — per-table revenue colour-flowing across all 22 tables (Window Booth AED 47.1K, Table 20 AED 41.7K), AED 634,652 total over 10,449 covers. Section roll-up (Indoor / Terrace / Outdoor), a server leaderboard, and payment / daypart / category mix. Click any table for its full 360° KPI fingerprint.
Insights →Spatial — Guest Sentiment Floor
C-SuiteOperations
The same floor plan, now a guest-experience lens — average rating per table (Window Booth 4.6★ down to Table 19 3.2★), 4.1★ across 515 responses, 75% positive, with the lowest-rated tables surfaced for action. Publish one floor plan; Sundae turns it into a revenue, labor and guest lens — per table.
Insights →Spatial — Live Floor
OperationsC-Suite
Live table occupancy on your floor plan — 11 of 22 tables seated, AED 3,856 open on the floor right now, refreshing every 30 seconds. See what's seated, turning, or free at a glance and act before the rush turns.
Insights →Spatial — Table Turn & Dwell
OperationsFinance
Turn rate and dwell time, table by table — 3,595 turns analysed, with fast-flipping and slow-sitting tables surfaced spatially so you can find the seats quietly costing you covers each service.
Insights →Spatial — Server-Section Optimizer
OperationsMulti-location
Balance the floor across your team — Indoor 3 / Outdoor 3 / Terrace 2 servers at a 62% balance score, with rebalancing moves suggested so no server is buried while another idles.
Insights →Spatial — Demand Forecast
OperationsC-Suite
Forward demand on the floor — 3,156 covers and AED 192K projected over the next 7 days, broken out by daypart, so you can staff and prep to the curve instead of reacting to it.
Insights →Spatial — Capacity Simulator
C-SuiteFinance
Model floor changes before you commit to them — adding 8 seats projects +AED 41.5K over 30 days, with the layout impact rendered right on the plan so the trade-off is visible.
Insights →Spatial — Skim Detection
FinanceOperations
Revenue assurance, mapped to the floor — Table 7 flagged as a skim hotspot and server EMP-016 at a 57% void rate / 2.7× the peer average, surfaced spatially so loss patterns are impossible to miss.
Insights →Spatial — VIP Seating
OperationsMarketing
Know your VIPs by table — 9 VIP guests on the floor tonight, Tables 3 and 9 the top-value seats, so the team can prioritise service exactly where it counts.
Insights →Crew — Time & Attendance
HROperations
Outlet-scoped punch for Amber Ash & Eatery · Dubai with geofence enforcement — "Location permission denied — clock-in may be blocked if your outlet enforces a geofence." Biometric clock-in via passkey (fingerprint / Face ID) plus optional photo evidence, with Manager override, Roster, Anomalies and Timesheets tabs alongside.
Sundae Crew →Screenshots represent live in-product surfaces. Click any image to enlarge. Synthetic data shown for illustration. Take the Operations Diagnostic to see what your view would look like.