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WO CLOUD KÜCHEN MARGEN VERLIEREN
Wo Cloud-Küchen ihre Marge verlieren
Kommissionen stapeln sich, Kanalchaos, keine einheitliche Sicht darauf, welche virtuelle Marke tatsächlich profitabel ist.
Provision frisst die Marge
20–30% pro Plattform pro Bestellung. Nettomarge pro Kanal ist unsichtbar — Sie optimieren den Bruttobetrag und verlieren Geld.
Sechs Plattformen, sechs Dashboards
DoorDash, UberEats, Talabat, Deliveroo, JustEat, Ihre eigene — jede mit einer anderen Perspektive, keine mit der Wahrheit.
Leistung der virtuellen Marke undurchsichtig
Fünf Marken aus einer Küche — aber welche trägt tatsächlich bei? Versteckt durch gemeinsame Kosten und gemeinsamen Durchsatz.
Keine Sicht auf die Plattform-Gesundheit
Einstellungen auf UberEats wurden letzte Nacht geändert. Die Conversion ist um 18% gefallen. Sie werden es erst nächste Woche sehen.
WIE SUNDAE HILFT
Wie Sundae für Cloud-Küchen funktioniert
Kanalebene-Marge, Markenbeitrag, live betriebliche Gesundheit.
Insights · Delivery + Profit
Netto-Marge pro Plattform, pro Marke
Bestellungen, Provisionen, Verpackung, zugewiesene Arbeits- und Lebensmittelkosten — zur Netto-Marge an der Schnittstelle von Kanal und Marke. Die Wahrheit, die kein Plattform-Dashboard zeigt.
Insights · Item Profitability
Beitrag der virtuellen Marke
Kosten fair auf virtuelle Marken verteilen, die eine Küche teilen. Die Marke, die beschäftigt aussieht, könnte die profitable Marke subventionieren.
Watchtower · Platforms
Überwachung der Plattformgesundheit
Konversionsrate, Warenkorbgröße, Akzeptanzrate pro Plattform — markiert, wenn sie abweichen. Die Änderung des Schalters zeigt sich am nächsten Morgen, nicht nächste Woche.
Pulse
Live-Betriebsüberwachung
Bestellvolumen, Vorbereitungszeit, verspätete Bestellungen nach Stunde. Die Küche sieht den Anstieg kommen — nicht die Nachbesprechung.
WAS SICH VERÄNDERT
Was ändert sich für den Betreiber
Echte Marge pro Kanal, profitabler Markenmix, weniger Überraschungen durch Plattformen.
Subventionieren Sie keine unrentablen Kanäle mehr
Reduzieren, neu verhandeln oder neu ausbalancieren basierend auf der Nettomarge — nicht auf dem Bestellvolumen.
Beenden Sie Marken, die ihre Küche nicht verdienen
Lassen Sie die virtuelle Marke fallen, die beschäftigt aussieht, aber nichts beiträgt, sobald die Kosten zugeordnet sind.
Erfassen Sie Plattformänderungen innerhalb von 24 Stunden
Änderungen, Ranking-Verschiebungen, Gebührenaktualisierungen — am Morgen danach sichtbar, nicht nächste Woche.
Führen Sie eine schlankere Küche
Vorbereitungszeit, Durchsatz, Arbeitsproduktivität pro Stunde — sichtbar, während die Schicht noch läuft.
SEE THE PRODUCT
This is what your team actually sees.
Filter by who's logging in. Every surface deep-links to the relevant product page so you can dig in.
Sundae Intelligence
OperationsFinance
AED 96,555 today's revenue, 379 orders, "New York Strip (40 sold)." Threads sidebar with Collections (Delivery, Menu, Revenue, Labor). Suggested: "Banana Bread surged into top sellers yesterday — what's driving this?"
Sundae Intelligence →Pulse — Live Wallboard
OperationsMulti-location
Mallow & Mint Cafe — Actual AED 10,300 vs Target AED 28,000. "Need AED 9,133.21/hr to hit target." Gap to expected AED -14,060. 37% progress with outlet selector + Behind status indicator.
Pulse →Pulse — Portfolio Leaderboard
OperationsMulti-location
4 outlets ranked: Amber Ash & Eatery 🥇 AED 46,200 (231% vs target), Palmstone Grillhouse 🥈, Amber Glow US 🥉, Mallow & Mint Cafe (At Risk · 69% vs target). Avg vs Target 147% across the portfolio.
Pulse →Pulse — AI Coach
Operations
Shift Coach for Mallow & Mint Cafe. Today's Priorities (3): "Sales Coaching · Team — Shift is behind pace, 1.9h remaining to close the gap." "Leakage Coaching · James W. has a higher-than-average void count."
Pulse →Pulse — Leakage Detection
FinanceOperations
Voids 5 (AED 500), Comps 4 (AED 500), Refunds 1 (AED 85). Active alerts: "Elevated comp rate — Maria C. issued 4 comps in 3 hours, 2 flagged as policy violations. Immediate manager review required." + Review/Approval action buttons.
Pulse →Insights — Labor Intelligence
FinanceOperations
Module Health Score 100. LABOR COST % 25.3% (On Track), SPLH AED 713.14 (+2.5%), OVERTIME 2.0%, SCHED VARIANCE 2.7%, REV/LABOR AED 26.06, UTILIZATION 100%. Sparklines under each KPI + 9 sub-tabs including Workforce Health and No-Show Benchmark.
Insights →Intelligence — Scenario Simulator
FinanceOperations
Baseline vs Scenario cascade: 1,200 Covers @ $65 → Revenue $78,000 → Food Cost $23,400 (30%) → Labor cost $7,560 (9.7%) → EBITDA $25,040 (32.1% margin). Sliders for each driver + sensitivity analysis below.
Sundae Intelligence →Watchtower — Command Center
C-SuiteOperations
What changed outside your four walls today. A Morning Briefing with live weather (18°C, 56% humidity) over the day's signal strip — Events Today 11, Yesterday Revenue AED 15,295 (+5.3% vs target), MTD Goal 105.3% (on track). Tabs for Position, Actions (12), Signals (28) and Automations (4), auto-refreshing across competitors, events and market signals.
Watchtower →Watchtower — Competitor Intelligence
C-SuiteMarketing
Who's competing for your guests within a 5km catchment — 8 competitors tracked, Your Rank #6 of 8, Avg Competitor Rating 4.7. Price Position vs Market (above / at / below), a live Promo Radar surfacing rivals' deals (deepest cut −50%), Delivery Rank across Deliveroo / Noon / Talabat, and a Win/Loss narrative of why guests choose them.
Watchtower →Spatial — Table Performance Floor
C-SuiteOperations
Your published floor plan becomes a revenue lens — per-table revenue colour-flowing across all 22 tables (Window Booth AED 47.1K, Table 20 AED 41.7K), AED 634,652 total over 10,449 covers. Section roll-up (Indoor / Terrace / Outdoor), a server leaderboard, and payment / daypart / category mix. Click any table for its full 360° KPI fingerprint.
Insights →Spatial — Guest Sentiment Floor
C-SuiteOperations
The same floor plan, now a guest-experience lens — average rating per table (Window Booth 4.6★ down to Table 19 3.2★), 4.1★ across 515 responses, 75% positive, with the lowest-rated tables surfaced for action. Publish one floor plan; Sundae turns it into a revenue, labor and guest lens — per table.
Insights →Spatial — Live Floor
OperationsC-Suite
Live table occupancy on your floor plan — 11 of 22 tables seated, AED 3,856 open on the floor right now, refreshing every 30 seconds. See what's seated, turning, or free at a glance and act before the rush turns.
Insights →Spatial — Table Turn & Dwell
OperationsFinance
Turn rate and dwell time, table by table — 3,595 turns analysed, with fast-flipping and slow-sitting tables surfaced spatially so you can find the seats quietly costing you covers each service.
Insights →Spatial — Server-Section Optimizer
OperationsMulti-location
Balance the floor across your team — Indoor 3 / Outdoor 3 / Terrace 2 servers at a 62% balance score, with rebalancing moves suggested so no server is buried while another idles.
Insights →Spatial — Demand Forecast
OperationsC-Suite
Forward demand on the floor — 3,156 covers and AED 192K projected over the next 7 days, broken out by daypart, so you can staff and prep to the curve instead of reacting to it.
Insights →Spatial — Capacity Simulator
C-SuiteFinance
Model floor changes before you commit to them — adding 8 seats projects +AED 41.5K over 30 days, with the layout impact rendered right on the plan so the trade-off is visible.
Insights →Spatial — Skim Detection
FinanceOperations
Revenue assurance, mapped to the floor — Table 7 flagged as a skim hotspot and server EMP-016 at a 57% void rate / 2.7× the peer average, surfaced spatially so loss patterns are impossible to miss.
Insights →Spatial — VIP Seating
OperationsMarketing
Know your VIPs by table — 9 VIP guests on the floor tonight, Tables 3 and 9 the top-value seats, so the team can prioritise service exactly where it counts.
Insights →Crew — Time & Attendance
HROperations
Outlet-scoped punch for Amber Ash & Eatery · Dubai with geofence enforcement — "Location permission denied — clock-in may be blocked if your outlet enforces a geofence." Biometric clock-in via passkey (fingerprint / Face ID) plus optional photo evidence, with Manager override, Roster, Anomalies and Timesheets tabs alongside.
Sundae Crew →Screenshots represent live in-product surfaces. Click any image to enlarge. Synthetic data shown for illustration. Take the Operations Diagnostic to see what your view would look like.