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WAAR CLOUD KITCHENS MARGE VERLIEZEN
Commissies stapelen zich op, chaos in kanalen, geen enkel overzicht van welke virtuele merk daadwerkelijk winstgevend is.
20–30% per platform per bestelling. Nettomarge per kanaal is onzichtbaar — je optimaliseert bruto en verliest geld.
DoorDash, UberEats, Talabat, Deliveroo, JustEat, jouw eigen — elk met een andere lens, geen met de waarheid.
Vijf merken uit één keuken — maar welke draagt daadwerkelijk bij? Verborgen door gedeelde kosten en gedeelde doorvoer.
Instellingen op UberEats zijn gisteravond gewijzigd. Conversie daalde met 18%. Je ziet het pas volgende week.
HOE SUNDAE HELPT
Kanaalniveau marge, merkniveau bijdrage, live operationele gezondheid.
Bestellingen, commissies, verpakkingen, toegewezen arbeid en voedselkosten — tot netto marge op het snijpunt van kanaal × merk. De waarheid die geen enkel platformdashboard toont.
Kosten eerlijk toewijzen over virtuele merken die één keuken delen. Het merk dat druk lijkt, kan het merk dat winstgevend is subsidiëren.
Conversieratio, winkelwagentje grootte, acceptatiegraad per platform — gemarkeerd wanneer ze afwijken. De wijziging van de schakelaar verschijnt de volgende ochtend, niet volgende week.
Bestelvolume, bereidingstijd, late bestellingen per uur. De keuken ziet de piek zich vormen — niet de post-mortem.
WAT VERANDERT
Echte marge per kanaal, winstgevende merkmix, minder verrassingen van het platform.
Snijd, heronderhandel of herbalanceer op basis van nettomarge — niet op ordervolume.
Verwijder het virtuele merk dat druk lijkt, maar niets bijdraagt zodra de kosten zijn toegewezen.
Schakel wijzigingen, rangschikkingsverschuivingen, kostenupdates in — zichtbaar de ochtend erna, niet volgende week.
Voorbereidingstijd, doorvoer, arbeidsproductiviteit per uur — zichtbaar terwijl de shift nog loopt.
SEE THE PRODUCT
Filter by who's logging in. Every surface deep-links to the relevant product page so you can dig in.
AED 96,555 today's revenue, 379 orders, "New York Strip (40 sold)." Threads sidebar with Collections (Delivery, Menu, Revenue, Labor). Suggested: "Banana Bread surged into top sellers yesterday — what's driving this?"
Sundae Intelligence →Mallow & Mint Cafe — Actual AED 10,300 vs Target AED 28,000. "Need AED 9,133.21/hr to hit target." Gap to expected AED -14,060. 37% progress with outlet selector + Behind status indicator.
Pulse →4 outlets ranked: Amber Ash & Eatery 🥇 AED 46,200 (231% vs target), Palmstone Grillhouse 🥈, Amber Glow US 🥉, Mallow & Mint Cafe (At Risk · 69% vs target). Avg vs Target 147% across the portfolio.
Pulse →Shift Coach for Mallow & Mint Cafe. Today's Priorities (3): "Sales Coaching · Team — Shift is behind pace, 1.9h remaining to close the gap." "Leakage Coaching · James W. has a higher-than-average void count."
Pulse →Voids 5 (AED 500), Comps 4 (AED 500), Refunds 1 (AED 85). Active alerts: "Elevated comp rate — Maria C. issued 4 comps in 3 hours, 2 flagged as policy violations. Immediate manager review required." + Review/Approval action buttons.
Pulse →Module Health Score 100. LABOR COST % 25.3% (On Track), SPLH AED 713.14 (+2.5%), OVERTIME 2.0%, SCHED VARIANCE 2.7%, REV/LABOR AED 26.06, UTILIZATION 100%. Sparklines under each KPI + 9 sub-tabs including Workforce Health and No-Show Benchmark.
Insights →Baseline vs Scenario cascade: 1,200 Covers @ $65 → Revenue $78,000 → Food Cost $23,400 (30%) → Labor cost $7,560 (9.7%) → EBITDA $25,040 (32.1% margin). Sliders for each driver + sensitivity analysis below.
Sundae Intelligence →What changed outside your four walls today. A Morning Briefing with live weather (18°C, 56% humidity) over the day's signal strip — Events Today 11, Yesterday Revenue AED 15,295 (+5.3% vs target), MTD Goal 105.3% (on track). Tabs for Position, Actions (12), Signals (28) and Automations (4), auto-refreshing across competitors, events and market signals.
Watchtower →Who's competing for your guests within a 5km catchment — 8 competitors tracked, Your Rank #6 of 8, Avg Competitor Rating 4.7. Price Position vs Market (above / at / below), a live Promo Radar surfacing rivals' deals (deepest cut −50%), Delivery Rank across Deliveroo / Noon / Talabat, and a Win/Loss narrative of why guests choose them.
Watchtower →Your published floor plan becomes a revenue lens — per-table revenue colour-flowing across all 22 tables (Window Booth AED 47.1K, Table 20 AED 41.7K), AED 634,652 total over 10,449 covers. Section roll-up (Indoor / Terrace / Outdoor), a server leaderboard, and payment / daypart / category mix. Click any table for its full 360° KPI fingerprint.
Insights →The same floor plan, now a guest-experience lens — average rating per table (Window Booth 4.6★ down to Table 19 3.2★), 4.1★ across 515 responses, 75% positive, with the lowest-rated tables surfaced for action. Publish one floor plan; Sundae turns it into a revenue, labor and guest lens — per table.
Insights →Live table occupancy on your floor plan — 11 of 22 tables seated, AED 3,856 open on the floor right now, refreshing every 30 seconds. See what's seated, turning, or free at a glance and act before the rush turns.
Insights →Turn rate and dwell time, table by table — 3,595 turns analysed, with fast-flipping and slow-sitting tables surfaced spatially so you can find the seats quietly costing you covers each service.
Insights →Balance the floor across your team — Indoor 3 / Outdoor 3 / Terrace 2 servers at a 62% balance score, with rebalancing moves suggested so no server is buried while another idles.
Insights →Forward demand on the floor — 3,156 covers and AED 192K projected over the next 7 days, broken out by daypart, so you can staff and prep to the curve instead of reacting to it.
Insights →Model floor changes before you commit to them — adding 8 seats projects +AED 41.5K over 30 days, with the layout impact rendered right on the plan so the trade-off is visible.
Insights →Revenue assurance, mapped to the floor — Table 7 flagged as a skim hotspot and server EMP-016 at a 57% void rate / 2.7× the peer average, surfaced spatially so loss patterns are impossible to miss.
Insights →Know your VIPs by table — 9 VIP guests on the floor tonight, Tables 3 and 9 the top-value seats, so the team can prioritise service exactly where it counts.
Insights →Outlet-scoped punch for Amber Ash & Eatery · Dubai with geofence enforcement — "Location permission denied — clock-in may be blocked if your outlet enforces a geofence." Biometric clock-in via passkey (fingerprint / Face ID) plus optional photo evidence, with Manager override, Roster, Anomalies and Timesheets tabs alongside.
Sundae Crew →Screenshots represent live in-product surfaces. Click any image to enlarge. Synthetic data shown for illustration. Take the Operations Diagnostic to see what your view would look like.